Communications planning

A workable, results-driven plan starts with more questions than answers

• What are your top business priorities?
• What do you want to accomplish?
• Who are you best customers?
• Your key audiences?
• What are their information needs?
• How can they influence growth?

We help clients ask and answer questions like these. We spend some time analyzing your business. Then we structure a plan to achieve outcomes you want, can afford and will support. Our communications planning process won't result in a binder for your office shelf. We promise results.

Click here to see an example of a communications plan designed around the needs of a utility manager who introduced a new work process to employees, customers and trade allies. Don't even think about copying it. Like everything we do, it's a custom fit.

PR campaigns

Sometimes you want your name in the paper. Some days you hope the media doesn't call. We can help you prepare for both.

• Public relations planning
• Crisis communications planning
• Issues management
• Thought leader visibility / preparation
• News releases / media responders

Brands, names and logos

We've created naming and introduced a number of trademarked/proprietary products, services and publications :

• Night Aura -- residential, commercial and municipal outdoor lighting products (Wisconsin Electric)
• Minergy LWA -- patented lightweight aggregate product / process (Wisconsin Energy)
• Belize Bound -- environmental/educational program for high school students (Wisconsin Energy)
• Energy Park -- award-winning one-acre demonstration site/display at Wisconsin State Fair Park (We Energies)
• Lifestyle Rewards - award-winning employee wellness program (Wisconsin Electric/We Energies)
• Iowa Women's Bowling Association - logo / packaging
• Time for Safety - employee program (Wisconsin Electric/We Energies)
• NewsLine - daily e-newsletter for employees (Wisconsin Electric)
• U.S. Women's Chamber of Com merce - program / event names

Newsletters

We launch new publications, and revive tired ones. We create editorial plans. Conduct research on reader wants and needs. Develop content and edit for accuracy.
Publish and print on schedule - and on budget. Weekly, monthly or quarterly.

Images

Summer in the desert

Messages

We help develop and manage your business' most important messages - messages that tell the story of your success.

• Create a strategic approach to sharing timely, business-focused information with your employees - including face-to-face communications and print/online solutions
• Develop strong, profitable relationships with your customers - and keep them informed about how your business is growing to better meet their needs
• Share information with all your key audiences - employees, customers, investors, potential clients, and the news media - even when you're crunched for time or money